Unity Bank customers have claimed over N4 million in cash rewards in its ongoing loyalty programme recently rolled out with Cash token, a Cash Reward-as-a-Service company.
The winners included no fewer than 40 customers who adopted and transacted on the Bank’s digital banking platforms, including the UniFi mobile banking application, the *7799# USSD platform or activated their Unity Bank Verve Card to transact on e-payment terminals across Nigeria.
Beginning from on boarding in their customer life cycle journey, the Unity Bank Cash token Partnership commenced as a loyalty and reward scheme to reinforce the benefits of e-banking platforms. To begin, Customer transactions earn cash tokens, which are then redeemed to qualify for the monthly Cash token Rewards draw. Consequently, winners emerge from the draws to claim the cash prizes.
Recall that the retail lender announced the ongoing Cash token Rewards loyalty programme in December 2023 in partnership with Cash token Rewards Africa to empower customers and improve customer satisfaction. The partnership with Cash token Rewards also provided an opportunity for the Bank to migrate customers—old and new—to a platform that will continually create exciting rewards and appreciation for loyalty.
Eghomware Iyamu, Unity Bank’s Head of E-Business, commenting on the success of the Cash token Rewards loyalty programme, stated: “We are excited to see our customers win over N4 million in cash rewards through our partnership with Cash token. This initiative demonstrates our commitment to recognising and rewarding the loyalty of our customers”.
“By leveraging our digital banking platforms, including the Unifi mobile banking application and the *7799# USSD platform, we are not only enhancing customer experience but also providing life-changing opportunities. The Cashtoken Rewards programme is a testament to our dedication to improving customer satisfaction and creating meaningful rewards along our customer life cycle journey. We look forward to seeing more of our customers benefit from this exciting programme as we continue to innovate and deliver exceptional value to them.”
Unity Bank has robust electronic banking products which include mobile and digital banking channels, including ATM, PoS, or any digital payment channels which support retail product transactions across the country. New-to-Bank customers are invited to open a Unity Bank account, onboard onto the digital platforms and begin transacting on the various platforms to earn cash token rewards and cash prizes while existing customers are encouraged to onboard and transact to win even more rewards and cash prizes.
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